The Lincoln Project has released an ad targeting former President Trump and seeking to capitalize on the social media buzz surrounding the hashtag #TrumpSmells.
Accompanied by a message saying "Is that you Donald?" With the hashtag #TrumpSmells, the ad was published Saturday on X, formerly Twitter, by the anti-Trump organization.
The 40-second ad includes a series of smelly scenes, including garbage dumps, animal feces, dirty diapers and moldy cheese, mocking Trump, the front-runner for the Republican Party's 2024 presidential nomination.
The ad, titled “Limburger,” was released by the political advocacy group launched primarily by Republicans in an effort to defeat Trump in his bid for the White House.
The images are paired with an audio track of a person inhaling odors and coughing. At one point, as the camera showed the facade of Trump Tower in New York, a deep voice said: “The former president would smell bad.” »
Actress Cathy Griffiths is then heard saying: "Donald has a distinct smell. It's like body odor, with some kind of perfumed cosmetic product."
At the end of the commercial, a generic female voice sniffles, coughs and grimaces before asking, "Donald, is that you?" The buzzing of flies can also be heard in the background.
The Hill reached out to the Trump campaign for a response to the ad.
The hashtag “Trump feels” has gained traction since former Rep. Adam Kinzinger (R-Illinois), a frequent political opponent of Trump, wrote on X earlier this month: “I'm really surprised that people close to Trump have “t… that”. I talked about the smell. It's truly something to see. Wear a mask if you can.
A Trump spokesperson responded to Kinzinger's claims about Trump's alleged odor, telling The Independent earlier this week: "Adam Kinzinger farted on live TV and is an unemployed fraudster."
The spokesperson continued: “He has dishonored his country and does not respect everyone around him because he is a sad person and angry at how his miserable life has turned out. »